# Murtaza Rangwala — Senior Google Ads Consultant > Independent practice, capped at four concurrent clients. Eight years, 1,900+ campaigns shipped, $60M+ in lifetime ad spend managed, $250M+ in client revenue generated. **4 of 4 client slots open** this quarter (Q2 2026). I make Google Ads accounts dramatically more profitable. Every account is mine personally — strategy, account work, weekly review — and the dashboards on my case studies are from live engagements. ## What I do Six things I get hired for: ### Account audit & strategy — from $750 (one-off) 30+ point teardown of your account. Wasted spend, structural issues, conversion-tracking gaps, bid-strategy fit, landing-page diagnosis. Loom walkthrough plus written 90-day plan. ### Campaign build & launch — from $3,500 (project) Greenfield campaigns from zero. Keyword architecture, audience signals, conversion tracking, bid strategy, ad copy. Wired correctly the first time. ### Ongoing management — from $4,000/month Hands-on weekly optimisation across Search, Performance Max, Shopping, Display, YouTube. Never autopilot. 8–12 contracted hours per week. ### Shopping & Performance Max — specialist retainer ROAS-focused PMax and Shopping management. Feed optimisation, asset groups, audience signals, AOV plays. ### Lead generation — monthly retainer Call-only campaigns, smart conversion tracking, dayparting, ad-to-LP message match. Engineered for the lowest sustainable CPL. ### Conversion-rate optimisation — paired with management Most "paid-search problems" aren't paid-search problems. I rebuild the click-to-convert journey: hero, copy, CTA hierarchy, mobile UX, tracking. ## My approach — five operating principles ### 01. Smarter beats bigger Most accounts don't need more budget. They need better structure. In a recent local-services rebuild I cut spend by 8.7% and grew phone calls by 231% in 90 days, by killing broad keywords and building tightly themed call-only ad groups around high-intent local terms. ### 02. Beyond the ad account If your landing page is broken, no bid strategy can save you. I rebuild the post-click experience: message match, CTA hierarchy, mobile UX, conversion tracking. That's where most of your CPL lives. ### 03. Compounding over spikes Anyone can manufacture a 5× day. The real work is delivering month-on-month compounding for a year. Q4 2025 was the strongest quarter of one eCommerce client's life — not from a single hack, but from feed, audience, and creative work compounding for 90 days. ### 04. Read the data the platform isn't pointing at Optimisation scores and Smart-bidding "advice" aren't free guidance. They're Google's revenue plan. I make decisions from auction-time data, n-gram analysis, and search-term hygiene, not from the metrics the platform pushes at the top of the home tab. ### 05. Be early on the platform's edges I implemented Google Things-To-Do ads before most of the sector had heard of them, and presented at Google Marketing Live 2022 in Dubai. Early-mover advantage on a Google product release is one of the cheapest forms of growth that exists. ## Pricing | Service | Starting at | Cadence | |---|---|---| | Account audit | $750 | One-off | | Campaign build | $3,500 | Project | | Ongoing management | $4,000/month | Monthly retainer | | Strategic advisory | $2,500/month | Monthly retainer | No percentage-of-spend deals. No performance-only contracts. Both incentives are broken. ## Who I'm not for - Affiliate, gambling, adult — outside my categories. - Performance-only / rev-share deals — distorts strategy. - Accounts spending under $5K/month — won't pay back the fee. - Founders who want to micromanage keyword bids — we'll fight by month two. - Anyone expecting a 5×-in-30-days miracle — real compounding takes 60–90 days. - Stuck on attribution arguments — if we can't agree on what counts as a conversion, optimisation can't help. ## Recent case studies ### Case 01 — Local services: +231% phone calls on the same budget - Phone calls: **+231%** (160 → 530 in 3 months) - Average CPC: **-43%** ($1.78 → $1.02) - Click growth: **+59%** - Total spend: **-8.7%** - Spend band: $5–10K/month ### Case 02 — B2C services: -34% cost per lead, +52% volume - Cost per lead: **$198 → $130** (-34%) - Conversions per period: **62.87 → 95.73** (+52%) - Impressions: **+9.7%** - Budget: unchanged - Spend band: $25–40K/month ### Case 03 — eCommerce (KSA): ~3× transactions in one quarter - Conversion value: **SAR 4.96M** (+SAR 1.92M Q/Q, +63% revenue) - Transactions: **~3×** (5.3K → 15.4K orders) - Impressions: **+75%** - Spend band: SAR 750K–1M / quarter ## About Hi, I'm Murtaza. I started in performance marketing in 2018 after a Bachelor of Engineering — which is why I read paid-search accounts the way an engineer reads a system: in flows, bottlenecks, and feedback loops, not in vibes. Since then I've personally built and managed 1,900+ Google Ads campaigns, generated 750K+ conversions, and delivered a peak ROI of 71× on a real-estate engagement. The campaigns I run today move millions in monthly ad spend at an average 12× ROAS across the active eCommerce portfolio. I run a small independent practice, capped at four concurrent clients, taking on a hand-picked roster of DTC, eCommerce, and lead-gen brands. The thing I'm most proud of: my clients stay — the longest is in year five. **Speaker:** Google Marketing Live 2022, Dubai. **Certifications:** Google Partner — Search, Display, Shopping. **Based:** Nagpur · Dubai · Remote. ## FAQ ### How do you charge — retainer, project, or performance? One-off audits are flat-fee from $750. Campaign builds are scoped projects from $3,500. Ongoing management is a monthly retainer from $4,000 priced against account size and complexity — never a percentage of spend. ### How quickly will I see results? For accounts with obvious wasted spend, week 2–4. For accounts already well-run, results compound over 60–90 days as Smart-bidding learns and CRO changes ship. ### Do you only work on Google Ads? Google Ads is the discipline I'm best at, but most accounts also need Bing, Apple Search Ads, and Meta in the mix. I run all four. ### Can you work with my in-house team? Yes — that's most of my engagements. I plug in as the senior PPC specialist alongside your in-house marketer or growth lead. ### What's the free audit, exactly? Read-only access to your Google Ads account. Within 5 working days I send back a 15–25 min Loom plus a written brief covering the 5–10 highest-leverage things you should do — whether you hire me or not. ### Where are you based, and what hours do you work? Based in Nagpur, India (IST). I currently run accounts in IST, GST, AEDT, BST/GMT, EST and PST timezones. Weekly check-ins are scheduled in your timezone, not mine. ## Stats - $60M+ lifetime ad spend managed - $250M+ client revenue generated - 1,900+ Google Ads campaigns built - 750K+ conversions delivered - 143+ clients across 8 years - 20+ industries served - 12× average ROAS across active eCommerce portfolio - 231% best 90-day uplift (2026) - 5 yrs longest client retention ## Contact - **Book a 30-min call:** https://calendly.com/murtaza_rangwala/30min - **Email:** murtaza.mycap@gmail.com - **WhatsApp:** +917350299845 - **LinkedIn:** https://linkedin.com/in/murtazarangwala - **Locations served:** Nagpur · Dubai · Remote · Worldwide remote --- *Last updated: May 15, 2026* *HTML version: https://www.murtazarangwala.com/* ============================================================ # Blog — Murtaza Rangwala > Posts on Google Ads, Performance Max, Smart-bidding, attribution, and CRO. Field-tested from inside live client accounts. 2 posts published. ## [Presence vs Presence or Interest in Google Ads: The Location Setting That Quietly Wastes Your Budget](https://www.murtazarangwala.com/blog/presence-vs-presence-or-interest-in-google-ads-the-location-setting-that-quietly) **Category:** Bidding · **Published:** May 13, 2026 · **Read time:** 5 min read > The Google Ads location setting most advertisers ignore is quietly burning their budget. Here's the difference between Presence and Presence or Interest. Tags: search ads, location targeting Markdown version: https://www.murtazarangwala.com/blog/presence-vs-presence-or-interest-in-google-ads-the-location-setting-that-quietly/index.md --- ## [Smart-bidding doesn't read your business — it reads your conversions](https://www.murtazarangwala.com/blog/smart-bidding-reads-conversions) **Category:** Bidding · **Published:** Apr 22, 2026 · **Read time:** 6 min read > Target ROAS isn't broken — your conversion stream is. Here's why Smart Bidding optimises against the values you send Google, not your actual business outcomes. Tags: Smart bidding, tROAS, Conversion tracking, GA4 Markdown version: https://www.murtazarangwala.com/blog/smart-bidding-reads-conversions/index.md --- Book a 30-min call: https://calendly.com/murtaza_rangwala/30min ============================================================ # Presence vs Presence or Interest in Google Ads: The Location Setting That Quietly Wastes Your Budget > The Google Ads location setting most advertisers ignore is quietly burning their budget. Here's the difference between Presence and Presence or Interest. **By Murtaza Rangwala** · **Published:** May 13, 2026 · **Read time:** 5 min read · **Category:** Bidding #Presence vs Presence or Interest in Google Ads: The Location Setting Most Advertisers Get Wrong If you have ever launched a Google Ads campaign and wondered why clicks were coming in from places you never targeted, the answer is probably hiding in one small, easy-to-miss setting: **Location options**. It sits tucked under the location targeting section, collapsed by default, and Google picks the option for you unless you change it. Most advertisers never open it. That single click is the difference between paying for the right people and paying for tourists, expats browsing from another country, or someone who once searched for "things to do in Dubai" three years ago. I've audited campaigns where this one setting was burning through 30-40% of the monthly budget on geographically impossible clicks. The advertiser never spotted it because the dashboards looked healthy on the surface. Let me break down what each option actually does, when to use which, and a real use case that shows why this matters. !!! **The TL;DR:** Google's default location setting (*Presence or interest*) targets anyone who has "shown interest" in your location, including people thousands of miles away. For most local campaigns, you want **Presence** instead. !!! ## The two options you have to choose between When you set up locations in a Google Ads campaign and expand **Location options**, you get two choices under "Include": - **Presence or interest:** People in, regularly in, or who've shown interest in your included locations *(this is Google's default and what they recommend).* - **Presence:** People in or regularly in your included locations. They sound similar. They are not. Google's own help docs describe the full definitions [here](https://support.google.com/google-ads/answer/2453995). ## Presence or interest: the wider net This option targets three groups at once: - People **physically inside** your targeted location. - People who are **regularly inside** that location (think: someone who lives there but happens to be travelling). - People who have **shown interest** in that location through their search behaviour, content viewed, or other Google signals. That third group is where things get fuzzy. "Shown interest" can mean someone in Manila reading a blog about London, someone in Mumbai watching YouTube videos about the London Eye, or someone in New York googling "best hotels in London" for a trip they may or may not take. Google calls this the recommended option because it casts a wider net and brings more impressions. More impressions feel good in the dashboard. They do not always feel good on the credit card bill. ## Presence: the tighter net This option targets only: - People **physically inside** your targeted location. - People who are **regularly inside** that location (residents, frequent visitors). That's it. No "shown interest" signal. No assumptions about someone halfway across the world who once watched a travel vlog. > If you sell tickets, run a local service, or have any kind of geographic dependency, this is usually the option you want. ## Why the default setting is a trap for most advertisers Google sets *Presence or interest* as the default because it benefits Google. More potential audience equals more impressions equals more clicks equals more spend. That is not a conspiracy, it is just how the incentive structure works. For most advertisers, this default leads to: - Clicks from people who **cannot actually buy** your product or attend your event. - **Inflated impression and click numbers** that make campaigns look healthier than they are. - A **skewed audience profile** in your remarketing lists. - **Wasted budget** on traffic that will never convert. The reach number you see in the location panel (`37,400,000` for London in the setup screen) is also based on the wider definition. The number of people who can actually walk into your venue tomorrow is a tiny fraction of that. !!! **Reality check:** The "Reach" number Google shows you next to your location is calculated using *Presence or interest*. Your actual addressable audience is much smaller. !!! ## When "Presence or interest" actually makes sense It's not always wrong to use it. There are real cases where it works: - **Tourism and travel brands** targeting people planning a trip from abroad. If you sell London tour tickets and want to reach someone in Riyadh planning their summer trip, this is the right setting. - **Hotel bookings** where the buyer is rarely in the destination at the time of booking. - **Visa, immigration, or relocation services** where the customer is by definition not yet in the country. - **Brand awareness campaigns** where you want to seed the name in people's heads before they travel. In all of these, the buyer is researching from somewhere else. Targeting only physical presence would cut out your real audience. ## When you should switch to "Presence" Switch to **Presence** when: - You run a **local service** (a dentist, a barber, a gym, a restaurant). - You sell **event tickets** to a venue people have to physically attend on a fixed date. - You target a city where most of your buyers are **residents, not tourists**. - You've noticed weird **geographic patterns** in your search terms or analytics. - Your conversion data shows a **big gap** between clicks from "people in your location" vs the rest. The Google Ads reporting under **Locations > User locations** will tell you exactly where users actually were when they clicked, regardless of what they searched. Google explains how to read that report in its [user locations help article](https://support.google.com/google-ads/answer/2453990). That report is the fastest way to spot if *Presence or interest* is bleeding your budget. ## Use case: a London cinema selling Friday night tickets This is a hypothetical example based on patterns I've seen across multiple local-business audits. Let's say you run a small independent cinema in Shoreditch, London. You want to sell tickets for an exclusive Friday 8pm screening of a new release. The film is one night only. The audience has to physically be in London on Friday evening. You set up a Google Search campaign: - **Location:** London city - **Ad copy:** "Friday 8pm exclusive screening, book now" - **Keywords:** "film tickets london", "cinema shoreditch", "friday night cinema" You leave location options on the default. *Presence or interest.* ### What happens over the next two weeks - A travel blogger in **Saudi Arabia** researching their London trip in September clicks your ad. They are not buying a ticket for Friday. - A student in **Manila** who has been watching London vlogs clicks. They will not be in London this year. - An expat in **Dubai** who used to live in London clicks out of curiosity. No ticket. - A guy in **Mumbai** planning a holiday next March clicks. Wrong week. Wrong month. Wrong continent. Every click costs you. None of them buy. Your cost per click is healthy on paper, but your **cost per actual sale** is brutal because most of the clicks were geographically impossible to convert. ### Now you switch to Presence - Only people **physically in London** or regularly in London see your ad. - A finance worker on her lunch break in Liverpool Street searches "friday cinema near me" and clicks. **She buys two tickets.** - A couple in Hackney looking for date-night plans searches "shoreditch cinema friday" and clicks. **They buy.** - A tourist who is actually in London for the week sees the ad and books for that Friday. The ad spend is lower. The conversion rate is higher. Your remarketing audience is now full of real Londoners, not curious browsers from across the world. > In the real client accounts where I've made this switch, ROAS typically doubles within two weeks without changing a single keyword or creative. That is the entire difference. One radio button. ## A quick note on the "exclude" side The same logic applies to the second half of location options: **Exclude**. By default, Google sets exclusions to *Presence or interest* too, which means if you exclude a country, you also block people in *other* countries who have shown interest in that country. That can quietly cut out legitimate buyers. Always check both sides. **Include** and **exclude**. Default settings on both can fight each other in ways nobody at Google explains in the setup flow. ## How to audit your campaigns right now If you have campaigns running, go do this in the next ten minutes: 1. Open Google Ads. 2. Pick any campaign. 3. Go to **Settings > Locations > Location options**. 4. Check which option is selected. 5. Then go to **Locations > User locations** in the reports. 6. Compare clicks from your targeted location vs everywhere else. !!! **Rule of thumb:** In the audits I've done, when more than **20-30%** of clicks come from outside the targeted location, the campaign is almost always on *Presence or interest* and almost always losing money on it. !!! ## The bottom line Location targeting in Google Ads is not just "pick a city." It's "pick a city, then tell Google what you actually mean by that city." - **Presence or interest** = anyone Google thinks cares about that place. - **Presence** = people actually in that place. For most direct-response campaigns, ticket sales, local services, and small businesses, **Presence** is the better default. Switch it once and check back on your conversion rate in a week. The number usually moves. It's one of those settings where doing nothing costs real money, and changing it costs nothing. **Make the click.** --- **Sources and further reading:** - [About location targeting (Google Ads Help)](https://support.google.com/google-ads/answer/2453995) - [Geographic and user location reports (Google Ads Help)](https://support.google.com/google-ads/answer/2453990) --- **Tags:** search ads, location targeting ## About the author Murtaza Rangwala is a senior independent Google Ads consultant. 8 years, 1,900+ campaigns shipped, $250M+ in client revenue generated. Independent practice capped at four concurrent clients. - More posts: https://www.murtazarangwala.com/blog - Book a 30-min call: https://calendly.com/murtaza_rangwala/30min - Free Google Ads audit: https://www.murtazarangwala.com/#audit ============================================================ # Smart-bidding doesn't read your business — it reads your conversions > Target ROAS isn't broken — your conversion stream is. Here's why Smart Bidding optimises against the values you send Google, not your actual business outcomes. **By Murtaza Rangwala** · **Published:** Apr 22, 2026 · **Read time:** 6 min read · **Category:** Bidding Every other prospect call I take has the same opening: *"We tried Target ROAS for two months and it tanked our account."* The conversation then goes one of two ways. Either the advertiser blames Google's algorithm and switches everything back to manual CPC. Or they double down, push the target higher, and slowly bleed budget while Google "learns." Both reactions miss what's actually happening. **Smart Bidding isn't a personality. It isn't a strategy. It's an algorithm reading a single input — your conversion stream.** If that stream is wrong, the algorithm is wrong. Not because Google is broken, but because Google is doing exactly what you told it to do. !!! **The TL;DR:** Target ROAS, Maximize Conversion Value, and every other "value-based" smart bidding strategy optimise against *the numbers you send to Google*, not against your actual business outcomes. Fix the input before blaming the output. !!! ## What Smart Bidding actually optimises against Here's the part most people misunderstand: > Target ROAS doesn't optimise against revenue. It optimises against the **conversion value** you're sending it. Those two things should be the same. In a lot of accounts I audit, they are not. Google's algorithm sees: - A **conversion event** (a "Purchase" tag fired) - A **conversion value** attached to that event (a number, usually a `value` parameter) - A **conversion action setting** that says whether to count this for bidding That's it. That's the universe the algorithm operates in. It cannot see: - Your gross margin on the order. - Whether the customer refunded two weeks later. - Whether this was a returning buyer or a first-time one. - Whether the order was profitable for you. - Whether the lead actually closed. If your conversion value is "order total including delivery, taxes, and discounts," that's what the algorithm chases. Even if your real margin is 8% and varies wildly by product. ## The four most common ways the conversion stream is broken In about 80% of the accounts I've looked at, at least one of these is happening: ### 1. All conversions weighted equally Lead form submissions, newsletter signups, and PDF downloads are all counted as "conversions" with no value differentiation. Google then optimises for whatever is cheapest to generate, which is almost always the lowest-quality action. The campaign looks fantastic in the dashboard. Conversion volume is up. Sales are flat. ### 2. Revenue is sent instead of profit E-commerce stores plug in their Shopify or WooCommerce revenue feed and call it done. Google optimises to maximise gross revenue, so it pushes traffic toward: - **High-ticket, low-margin items** (electronics, bundles, discounted SKUs). - **First-time buyers with big discount codes**. - **Promo-driven volume** that looks great in March and is gone by June. Meanwhile your high-margin SKUs get less spend because their conversion values are smaller. ### 3. Refunds and cancellations are never sent back Google fires a conversion when the order is placed. Most setups never fire a negative conversion or value adjustment when the order is refunded, cancelled, or charged back. If your refund rate is 15-20% (normal for ticketing, fashion, beauty), Google is optimising on a 15-20% inflated picture of reality. ### 4. Offline conversions are missing entirely This is the big one for lead gen, B2B, real estate, and ticketing with offline upsells. The form submission gets sent to Google. The actual sale, three weeks later, does not. Google then optimises for whichever lead source produces the most *form submissions* — not the most *closed deals*. Junk leads from broad keywords often win. Quality leads lose budget. ## Why "the algorithm needs more data" is usually the wrong answer When ROAS tanks, the default advice from agencies and Google reps is: - "Give it more time to learn." - "Increase the budget so it has more data." - "Lower the target ROAS so it has more room." Sometimes those are right. More often, they're treating a symptom. If you're feeding Google garbage values, more data just teaches the algorithm to chase the wrong thing faster. The learning period isn't broken. The learning *material* is broken. !!! **The honest framing:** Smart Bidding is genuinely good at optimising. That's the problem. If you point it at the wrong target, it will hit the wrong target with impressive accuracy. !!! ## What "good" conversion value actually looks like The closer your conversion value is to your *real* business outcome, the better Smart Bidding works. A rough hierarchy, from worst to best: - **Worst:** Every conversion = 1. (Counting form fills, sales, and newsletter signups identically.) - **Bad:** Order total (revenue), no refunds adjusted. - **Okay:** Revenue with refunds and cancellations pushed back as negative values. - **Good:** Margin or profit, sent as the conversion value instead of revenue. - **Better:** Margin + adjusted for refund probability by product category. - **Best:** Predicted lifetime value (pLTV), informed by historical cohort data. Most advertisers can move from "Bad" to "Good" in a week of dev work. That's usually enough to make Target ROAS go from "tanking the account" to "the best campaign you have." ## Use case: a live events ticketing company running Target ROAS This is a composite based on patterns I've seen in multiple ticketing and live-events audits. Picture a regional events company selling concert and theatre tickets. They run Performance Max and Search campaigns on Target ROAS at 600%. **What they were sending to Google:** - Conversion event: "Purchase" fires when checkout completes. - Conversion value: `order_total` — the full cart amount including service fees, VAT, and add-ons. **What was actually happening underneath:** - Service fees were 12% of the order value but 100% of the company's actual margin. - Roughly 11% of tickets were refunded or charged back (events cancelled, customers no-showed, plan changed). - Bundled multi-ticket purchases by event organisers (B2B resellers) inflated AOV but generated near-zero margin. **The result:** - Target ROAS hit 600% on paper. - Real ROAS on margin was closer to 80%. - The algorithm was pouring spend into broad keywords that attracted resellers and bundle buyers, starving the higher-margin direct consumer keywords. ### What we changed - Switched the conversion value from `order_total` to `(order_total - VAT - external fees) × historical_margin_factor_by_event_type`. - Added offline conversion uploads for refunds, fired as negative values within 30 days of the original conversion. - Excluded the B2B reseller checkout flow from the conversion action used for bidding. ### What happened over the next 6 weeks - Reported ROAS in the dashboard *dropped* (because conversion values were now smaller). - Real ROAS on margin *climbed* — from ~80% to ~340%. - Spend redistributed away from high-volume low-margin keywords toward specific artist and event searches. - Refund rate dropped because the algorithm stopped pushing impulse buys to the broadest audience. We didn't change the bidding strategy. We didn't change the keywords. We didn't change the budget. We changed what we were telling Google to optimise for. > Smart Bidding wasn't the problem. The brief we'd given it was the problem. ## How to audit your own conversion stream this week If you run any value-based Smart Bidding strategy (Target ROAS, Maximize Conversion Value, tROAS in PMax), do this: 1. Open Google Ads > **Goals > Conversions**. 2. List every conversion action that has *"Include in 'Conversions'"* set to **Yes**. 3. For each one, ask: - What does this *actually* represent in the business? - Is the value field a real business outcome, or a vanity number? - Are refunds, cancellations, and chargebacks being adjusted back? - Is this conversion meaningfully different in quality from the others? 4. Pull the **Conversion lag** report (under Conversions > tools). If most of your conversions happen within an hour, you're probably missing the offline tail. 5. Cross-reference Google's reported revenue against your actual finance numbers for the same period. If they're more than 10% apart, the algorithm is operating on a different reality than you are. Google explains the mechanics of value-based bidding in its [Smart Bidding help docs](https://support.google.com/google-ads/answer/7065882), and the conversion value rules feature is documented [here](https://support.google.com/google-ads/answer/10410266). ## The bottom line Smart Bidding is not a magic strategy. It is a high-speed optimiser pointed at whatever target you give it. - **Garbage values in** = optimised garbage out. - **Real margin values in** = optimised real margin out. The advertisers who say *"Target ROAS doesn't work for our business"* are almost always running it against a conversion stream that doesn't match their business. Fix the stream and the strategy starts working. The algorithm isn't reading your business. It's reading your conversions. Make those two things mean the same thing. --- **Sources and further reading:** - [About Smart Bidding (Google Ads Help)](https://support.google.com/google-ads/answer/7065882) - [Conversion value rules (Google Ads Help)](https://support.google.com/google-ads/answer/10410266) - [About offline conversion imports (Google Ads Help)](https://support.google.com/google-ads/answer/2998031) --- **Tags:** Smart bidding, tROAS, Conversion tracking, GA4 ## About the author Murtaza Rangwala is a senior independent Google Ads consultant. 8 years, 1,900+ campaigns shipped, $250M+ in client revenue generated. Independent practice capped at four concurrent clients. - More posts: https://www.murtazarangwala.com/blog - Book a 30-min call: https://calendly.com/murtaza_rangwala/30min - Free Google Ads audit: https://www.murtazarangwala.com/#audit ============================================================