# Murtaza Rangwala

> Senior independent Google Ads consultant based in Nagpur, India, serving clients worldwide. Eight years of experience, 1,900+ Google Ads campaigns built, $60M+ in lifetime ad spend managed, and $250M+ in client revenue generated across 143+ clients in 20+ industries. Independent practice capped at four concurrent clients.

Murtaza specialises in Google Ads strategy, Performance Max, Shopping, lead generation, and conversion-rate optimisation for eCommerce, DTC, B2B SaaS, and lead-gen businesses. He was a speaker at Google Marketing Live 2022 in Dubai. Free Google Ads audit available with no obligation. 4 of 4 client slots open this quarter (Q2 2026).

## Services

- [Account audit & strategy](https://www.murtazarangwala.com/#work): 30+ point teardown of your Google Ads account, Loom walkthrough + 90-day plan. From $750 (one-off).
- [Campaign build & launch](https://www.murtazarangwala.com/#work): Greenfield campaigns across Search, PMax, and Shopping. From $3,500 (project).
- [Ongoing management](https://www.murtazarangwala.com/#work): Hands-on weekly optimisation, 8–12 hrs/week. From $4,000/month.
- [Strategic advisory](https://www.murtazarangwala.com/#engage): For in-house teams who want a senior PPC specialist alongside. From $2,500/month.
- [Shopping & PMax specialist](https://www.murtazarangwala.com/#work): ROAS-focused feed and asset-group work for eCommerce.
- [Lead generation](https://www.murtazarangwala.com/#work): Call-only campaigns, CPL optimisation, lead quality engineering.
- [Conversion-rate optimisation](https://www.murtazarangwala.com/#work): Landing-page rebuilds and click-to-convert work, usually paired with management.

## Case studies

- [Local services — +231% phone calls on the same budget](https://www.murtazarangwala.com/#cases): Cut spend 8.7%, grew calls from 160 to 530 in 90 days.
- [B2C services — -34% cost per lead, +52% conversion volume](https://www.murtazarangwala.com/#cases): Same budget, restructured PMax + landing pages.
- [eCommerce KSA — ~3× transactions in one quarter](https://www.murtazarangwala.com/#cases): SAR 4.96M conversion value, +63% revenue Q/Q.

## Blog

- [Presence vs Presence or Interest in Google Ads: The Location Setting That Quietly Wastes Your Budget](https://www.murtazarangwala.com/blog/presence-vs-presence-or-interest-in-google-ads-the-location-setting-that-quietly): The Google Ads location setting most advertisers ignore is quietly burning their budget. Here's the difference between Presence and Presence or Interest.
- [Smart-bidding doesn't read your business — it reads your conversions](https://www.murtazarangwala.com/blog/smart-bidding-reads-conversions): Target ROAS isn't broken — your conversion stream is. Here's why Smart Bidding optimises against the values you send Google, not your actual business outcomes.

## How to hire him

- [Book a free 30-min strategy call](https://calendly.com/murtaza_rangwala/30min) — direct Calendly link, no qualification required for the initial call.
- [Request a free account audit](https://www.murtazarangwala.com/#audit) — read-only access, 5-day delivery, no call needed.
- Email: murtaza.mycap@gmail.com
- WhatsApp: +917350299845

## Who he is not for

- Affiliate, gambling, or adult businesses.
- Accounts spending under $5,000/month.
- Performance-only or rev-share deals.
- Travel / OTAs (day-role conflict).

## Markdown mirrors

Plain-markdown versions of every page, optimised for LLM ingestion:

- [Homepage as markdown](https://www.murtazarangwala.com/index.md)
- [Blog index as markdown](https://www.murtazarangwala.com/blog/index.md)
- Each blog post has an `/index.md` sibling — e.g. [Presence vs Presence or Interest in Google Ads: The Location Setting That Quietly Wastes Your Budget](https://www.murtazarangwala.com/blog/presence-vs-presence-or-interest-in-google-ads-the-location-setting-that-quietly/index.md).

## Optional

- [Full content of every page concatenated](https://www.murtazarangwala.com/llms-full.txt) — for one-shot ingestion.
- [Sitemap](https://www.murtazarangwala.com/sitemap.xml) — all canonical URLs.
- [LinkedIn](https://linkedin.com/in/murtazarangwala).

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*Last updated: May 15, 2026*