Four services for senior buyers. Each engagement is run by me personally — no junior account managers, no team of twelve to bury you in. Pick the one that fits where you are now.
I run four distinct engagements — sequenced so you can start anywhere and add the next as the account earns it. A one-off audit gives you a second senior opinion before committing to anything ongoing. Ongoing management picks up where the audit leaves off and runs the account week by week. GA4 & conversion tracking fixes the data foundation everything else depends on. CRO does the landing-page rebuild work most agencies pretend Google Ads can solve on its own.
Every engagement is delivered personally. Same practitioner, audit through management through analytics. That’s the reason I cap at four concurrent clients — depth doesn’t scale past that.
A second pair of senior eyes on your account — without committing to a retainer.
You suspect there's waste in your Google Ads account but you can't quite point at it. Your dashboards look fine, your agency reports look fine, but the CPL is drifting and you don't have a way to verify it independently. This is the audit that gives you that answer. Five working days, read-only access, no call required. I run the same 30+ point teardown I use on my retained clients, then send you a 15-25 minute Loom walking through every finding, a written brief you can forward to your CMO, and a prioritised 90-day plan ranking each fix by impact and effort. You keep everything whether you hire me or not — built to be forwardable to your in-house team or your current agency. Best for accounts at $5K+/month spend, active 60+ days, with GA4 installed. The value shows up in what you stop spending — most audits I've done have identified 15-30% of budget being wasted on unprofitable segments the account owner didn't know existed.
Read more →The senior PPC specialist your account needs — not a junior account manager.
Retainer engagements are where the compounding work happens. Weekly optimisation cycles, monthly strategic reviews, and hands-on account work run by me personally — never a junior manager, never a team of twelve. Four concurrent clients is the hard cap; every account gets the depth of attention that number implies. Works equally well for DTC and eCommerce accounts scaling on Performance Max and Shopping, and for B2B SaaS or lead-gen businesses where offline conversions, first-party data, and CRM feedback loops are what make PMax work at all. Contract is a monthly retainer priced against account size and complexity — never a percentage of spend, because that incentive is broken. Minimum three months (one full Smart-bidding learning cycle plus 60 days for changes to compound), 30-day exit thereafter. No performance-only deals. What you get: senior strategic thinking, weekly documented account work, monthly written review plus 30-minute call, and a Looker Studio dashboard you can share with your board. Most accounts see 10-20% efficiency gain in the first month; the real returns compound over 90 days.
Read more →If the data is wrong, every decision downstream is wrong. Fix the data first.
If the data is wrong, every decision downstream is wrong. Smart Bidding optimises against whatever conversions you feed it — including the broken ones. This is the project that makes sure it's not learning from noise. Four-week engagement covering GA4 audit and implementation, Enhanced Conversions (recovers 5-15% of conversions lost to iOS and ad blockers), Consent Mode v2 for EU/UK traffic, server-side GTM when it's worth the extra $20-50/month in hosting, and platform-specific ecommerce tracking for Shopify, WooCommerce, Webflow, or custom stacks. Every event validated end-to-end with at least five test conversions through each path before handoff. You also get a Looker Studio dashboard pulling GA4 plus Google Ads plus CRM into one view, and full handoff documentation your next dev can extend from. Most useful for accounts migrating from Universal Analytics with a half-done GA4 setup, or accounts running international traffic where consent-denied users are silently disappearing from reports. Not the glamorous piece of the marketing stack — but the one that determines whether every other pound you spend is measured correctly.
Read more →Most paid-search problems aren't paid-search problems. They're landing-page problems.
Most paid-search problems aren't paid-search problems. They're landing-page problems. When your CPC is fine, your CTR is fine, and the traffic quality looks good on paper but conversions still lag, the bottleneck has moved post-click. CRO engagements start with heatmap and funnel diagnostics — Hotjar or Microsoft Clarity, click maps, form abandonment, mobile behaviour — then move to rebuild work: hero copy rewritten for message-match against each ad campaign, CTA hierarchy sorted, forms shortened where they should be and lengthened where objection-handling matters, mobile rebuilt for 375px-wide screens where 60-80% of your paid traffic actually lives. A/B tests run to significance (or futility) with statistical thresholds agreed upfront — no theatre. Works powerfully bolted onto a Google Ads management retainer where each landing-page win feeds directly back into Quality Score and ROAS. Also runs standalone for accounts where the ads are already tuned and the page is the ceiling. Typical lead-gen accounts see 30-80% conversion-rate lift over three months; eCommerce accounts see 10-30% (harder to move because the base rate is lower).
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