Hands-on weekly optimisation of your Google Ads account. I run it personally — strategy, account work, weekly review — like a senior in-house PPC lead, with the breadth that comes from 1,900+ campaigns shipped.
You're spending $10K+/month and the account is either underperforming, plateaued, or growing slower than the business needs. You've tried an agency before and got a junior account manager and a Looker Studio dashboard for $5K/month. You want the work done by the person you actually hired.
I start every engagement with the same 30-point audit my one-off clients pay for. You don't pay extra — it's how I get up to speed.
Bid adjustments, search-term mining, negative keyword additions, asset group tuning, audience signal refinement. Documented in a running log you can audit any time.
Written report + 30-minute call. We talk about what changed, what's working, what I'm testing next, and what I'd do with another 20% budget.
Asset group structure, audience signals, brand exclusion, feed work for Shopping, creative refresh cycles, ROAS target calibration.
Keyword expansion, match-type strategy, ad copy testing, RSA asset rotation, Quality Score optimisation, dayparting.
Title rewrites for search match, attribute completeness, custom labels for ROAS segmentation, feed rules, supplemental feeds.
First-party data lists, custom segments, in-market and affinity audience layering, lookalike testing, exclusion lists.
Tracking doesn't break on a known schedule — it breaks at the worst time. I monitor for it weekly and fix it before it hurts your data.
Picking and tuning Smart Bidding strategies — tROAS, tCPA, Max Conv — based on the actual data, not the Google rep's recommendation.
Auction Insights review, competitive ad copy tracking, new-entrant alerts.
Custom dashboard you can share with your founder, CMO, or board. Updates daily. No agency middleware required.
Async support during business hours. P0 response within 24 hours, written into the MSA.
Tracked and reported. You always know what you paid for.
Sounds like what you need?
Get in touch →I do the full 30-point teardown to get fully up to speed on your account, business, and goals.
Wasted spend killed. Tracking gaps closed. Easy structural fixes shipped. Most accounts see 10-20% efficiency gain in the first month.
Audience development, creative testing, feed optimisation, scaling experiments. Month-on-month improvement, not one-off spikes.
Have a similar problem?
Get in touch →Three months. Any senior PPC engagement needs at least one full Smart-bidding learning cycle (14 days) plus 60 days for changes to compound. Anything shorter and you're paying for setup without seeing the return.
Yes — 30-day notice. No claw-back of fees paid. I hand over a documented account in the state I leave it, with a transition note for whoever takes over.
No. The incentive is broken — the more I get you to spend, the more I earn, which biases the strategy toward short-term spikes instead of compounding accounts. I charge a flat retainer based on account size and complexity, not on outcomes.
Three things: (1) the person you spoke to in the sales call is the person doing the work. (2) Your account is one of four — not one of forty. (3) I don't try to upsell social, content, or web design — Google Ads is what I do.
You'll know two weeks in advance. P0 fire-drill clauses cover urgent issues — I'm reachable. Routine optimisation pauses for the duration; we make up the hours after.
Often yes — that's about a third of my engagements. I work as the senior strategist alongside your in-house executor. Strategy and optimisation review from my side; daily execution stays with your team.
A second pair of senior eyes on your account — without committing to a retainer.
Read more →If the data is wrong, every decision downstream is wrong. Fix the data first.
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