A 30+ point teardown of your current Google Ads account, delivered as a Loom walkthrough plus a written 90-day action plan. No call required. You keep the deliverable whether you hire me or not.
You're spending $5K+/month on Google Ads. Your dashboards look 'fine' on the surface, but something feels off — CPL drifting up, ROAS sliding, your agency or in-house lead on autopilot. You want a second pair of senior eyes before committing to a retainer to find out.
N-gram and search-term review, broad-match leak detection, negative keyword gap identification across the full date range.
Campaign type fit, ad group focus, naming consistency, geo/device segmentation logic, budget allocation review.
GA4 linking, primary vs secondary conversion configuration, enhanced conversions, attribution model, value tracking accuracy.
Are you on tROAS / tCPA / Maximise Conversions for the right reasons? Volume thresholds, signal density, and target calibration.
Asset group hygiene, audience signal review, search-term cannibalisation check, brand exclusion verification, feed health (eCom).
Component breakdown (ad relevance, CTR, landing page experience) for your highest-spend keywords.
RSA asset diversity, ad strength, message-match to landing pages, missing extensions / asset types.
Headline / CTA alignment with ads, mobile UX, page speed via Core Web Vitals, form / checkout friction points.
Position-above-rate, overlap rate, outranking share — who's actually winning your top keywords.
Every finding ranked by impact and effort. Week 1 quick wins, month 2 structural changes, month 3 scale moves.
Me, on your account, walking you through every finding in plain English. You can replay it, share it internally, or quote it back to your agency.
One-page exec summary you can forward to your founder or CMO without watching the Loom.
Sounds like what you need?
Get in touch →You grant view-only access to Google Ads + GA4. No call required.
I run the 30+ point teardown. Findings documented as I go — no rushing at the end.
Loom walkthrough + written brief + 90-day plan land in your inbox. We're done unless you want to engage further.
Have a similar problem?
Get in touch →Yes if you spend at least $5K/month on Google Ads, the account has been active for 60+ days, and GA4 is installed. If any of those are missing, email me — I might still take it on with caveats.
Yes. Invoice in any major currency. Wire transfer, Wise, or Stripe.
You get a one-pager confirming that, plus 2–3 marginal-improvement ideas. I don't pad findings to justify the fee.
Yes. Send your standard NDA over and I'll counter-sign before access is granted.
Google's Recommendations tab is automated advice generated to grow your spend. It's measured against Google's revenue, not yours. This audit is built around your goals, your conversion data, and your competitive context — and explicitly disagrees with Google's recommendations where they're wrong.
Yes. The Loom and the written brief are yours. Forward them, screenshot them, hand them to your in-house team — no obligation, no claw-back.
The senior PPC specialist your account needs — not a junior account manager.
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